{"id":16838,"date":"2016-08-18T02:07:58","date_gmt":"2016-08-18T02:07:58","guid":{"rendered":"http:\/\/fortunepr.com\/?p=16838"},"modified":"2019-04-05T08:21:40","modified_gmt":"2019-04-05T08:21:40","slug":"agung-concern-case-studies","status":"publish","type":"post","link":"https:\/\/foru.co.id\/id\/blog\/2016\/08\/18\/agung-concern-case-studies\/","title":{"rendered":"Agung Concern – Case Studies"},"content":{"rendered":"

Brief<\/b><\/h4>\n

Agung Concern, started as Car Rental Company, is one of leading Indonesian transportation services. It has expanded to various aspects of transportation services (forwarding service, automotive dealership and many others).<\/p>\n

The <\/b>objectives<\/b><\/h4>\n
    \n
  • To rejuvenate their brands<\/li>\n
  • To create new positioning that fit to their expansion plan<\/li>\n
  • To create guideline in communicating their brands<\/li>\n<\/ul>\n

    Strategy<\/h4>\n

    Fortune PR through brand strategy development unit, Verbrand \u2013 assisted Agung Concern in rejuvenating their brand via brand strategy development process.<\/p><\/blockquote>\n

    The process consists of :<\/em><\/p>\n

      \n
    1. Stakeholder mapping and research<\/li>\n
    2. Brand strategy development workshops<\/li>\n
    3. Communicate the strategy development<\/li>\n
    4. Brand manual book development<\/li>\n
    5. Internal and external socialization of brand manual book<\/li>\n<\/ol>\n
      \n

      RESULTS<\/h4>\n

      The newly rejuvenate Agung Concern\u2019s brands has lead Agung Concern to reshape their businesses and create more focus strategies in increasing their growth and expansion plans.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Brief Agung Concern, started as Car Rental Company, is one of leading Indonesian transportation services. It has expanded to various aspects of transportation services (forwarding service, automotive dealership and many others). The objectives To rejuvenate their brands To create new positioning that fit to their expansion plan To create guideline in communicating their brands Strategy […]<\/p>\n","protected":false},"author":8,"featured_media":16810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2424],"tags":[],"class_list":["post-16838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fortunepr-case-studies"],"acf":[],"_links":{"self":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/16838"}],"collection":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/comments?post=16838"}],"version-history":[{"count":1,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/16838\/revisions"}],"predecessor-version":[{"id":21375,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/16838\/revisions\/21375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/media\/16810"}],"wp:attachment":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/media?parent=16838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/categories?post=16838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/tags?post=16838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}