{"id":16835,"date":"2016-08-18T02:00:36","date_gmt":"2016-08-18T02:00:36","guid":{"rendered":"http:\/\/fortunepr.com\/?p=16835"},"modified":"2019-04-05T08:21:40","modified_gmt":"2019-04-05T08:21:40","slug":"hong-kong-trade-development-council-hktdc-case-studies","status":"publish","type":"post","link":"https:\/\/foru.co.id\/id\/blog\/2016\/08\/18\/hong-kong-trade-development-council-hktdc-case-studies\/","title":{"rendered":"Hong Kong Trade Development Council (HKTDC) – Case Studies"},"content":{"rendered":"

Brief<\/b><\/h4>\n

HKTDC is a trade promotion organization with more than 40 global offices. HKTDC in Indonesia facilitates bilateral trade between Hong Kong and Indonesia through a major exhibition and In Style Hong Kong Jakarta (ISHK) event.<\/p>\n

Objectives<\/b><\/h4>\n

Corporate <\/i><\/b>profiling
\n<\/i><\/b>To gain media and public awareness toward HKTDC and the event.<\/p>\n

Promotion project
\n<\/i><\/b>To drive both register and attendance to HKTDC\u2019s key event In Style Hong Kong Jakarta (ISHK)<\/p><\/blockquote>\n

Campaign Strategy<\/h4>\n

Dividing into 3 phases (pre during post), Fortune PR helded HKTDC in :<\/p>\n

    \n
  • Gaining exposure through profiling HKTDC top figures in Indonesia.<\/li>\n
  • Fam trip with business lifestyle journalist to Hongkong<\/li>\n
  • Intensive social campaign<\/li>\n
  • Aggressive media placement<\/li>\n<\/ul>\n
    \n

    RESULTS<\/h4>\n
      \n
    • The event attended by more than 3,000 business players from all over Indonesia.<\/li>\n
    • The campaign successfully gained engagement through social media and gained hundreds coverage with positive sentiments.<\/li>\n
    • HKTDC decide to make in style Hongkong event as an annual event<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

      Brief HKTDC is a trade promotion organization with more than 40 global offices. HKTDC in Indonesia facilitates bilateral trade between Hong Kong and Indonesia through a major exhibition and In Style Hong Kong Jakarta (ISHK) event. Objectives Corporate profiling To gain media and public awareness toward HKTDC and the event. Promotion project To drive both […]<\/p>\n","protected":false},"author":8,"featured_media":16811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2424],"tags":[],"class_list":["post-16835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fortunepr-case-studies"],"acf":[],"_links":{"self":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/16835"}],"collection":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/comments?post=16835"}],"version-history":[{"count":1,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/16835\/revisions"}],"predecessor-version":[{"id":21376,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/16835\/revisions\/21376"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/media\/16811"}],"wp:attachment":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/media?parent=16835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/categories?post=16835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/tags?post=16835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}