{"id":16832,"date":"2016-08-18T01:56:12","date_gmt":"2016-08-18T01:56:12","guid":{"rendered":"http:\/\/fortunepr.com\/?p=16832"},"modified":"2019-04-05T08:21:41","modified_gmt":"2019-04-05T08:21:41","slug":"wardah-case-studies","status":"publish","type":"post","link":"https:\/\/foru.co.id\/id\/blog\/2016\/08\/18\/wardah-case-studies\/","title":{"rendered":"Wardah &#8211; Case Studies"},"content":{"rendered":"<h4><b>Brief<\/b><\/h4>\n<ul>\n<li>As a pioneer for halal cosmetic product that established in 1995, Wardah inspire others by introducing Earth, Love, Life philosophy.<\/li>\n<li>Wardah regularly maintain their brand awareness as a cosmetic brand that formulated with safe and halal ingredients.<\/li>\n<li>In 3 years collaboration with Fortune PR, Wardah brand awareness became mightier in the fashion and beauty industry.<\/li>\n<li>Develop and execute creative communication program that made them known as the leading halal cosmetic.<\/li>\n<\/ul>\n<h4><b>The <\/b><b>Objectives<\/b><\/h4>\n<ul>\n<li>To make Wardah as leading cosmetic brand in Indonesia<\/li>\n<li>To educate the market that Wardah is pioneer in Halal cosmetic<\/li>\n<li>To maintain and increase the positive image of Wardah Cosmetics and PT Paragon Innovation and Technology<\/li>\n<li>To maintain and build good relationship with media and KOLs.<\/li>\n<\/ul>\n<h4><b>Campaign <\/b><b>Strategy<\/b><\/h4>\n<blockquote><p>Fortune PR developed a communication program for one year: Corporate PR, Consumers PR &#038; Community for Public Relations and Digital Media plan.<\/p><\/blockquote>\n<h4>Campaign Activities<\/h4>\n<ul>\n<li>Position Wardah brand as the best Indonesian halal cosmetic brand through varies activation.<\/li>\n<li>Position Wardah as leading fashion cosmetic brand by becoming official make up in JFW 2015.<\/li>\n<li>Engage with customers through varies activities both online and offline.<\/li>\n<\/ul>\n<hr \/>\n<h4>RESULTS<\/h4>\n<ul>\n<li>Wardah won a \u201cTop Leading Cosmetic Brand\u201d in social media sphere curated by Joymedia Singapore<\/li>\n<li>Wardah considered as most favorite halal cosmetic brand<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Brief As a pioneer for halal cosmetic product that established in 1995, Wardah inspire others by introducing Earth, Love, Life philosophy. Wardah regularly maintain their brand awareness as a cosmetic brand that formulated with safe and halal ingredients. In 3 years collaboration with Fortune PR, Wardah brand awareness became mightier in the fashion and beauty [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":19976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2424],"tags":[],"class_list":["post-16832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fortunepr-case-studies"],"acf":[],"_links":{"self":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/16832"}],"collection":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/comments?post=16832"}],"version-history":[{"count":1,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/16832\/revisions"}],"predecessor-version":[{"id":21377,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/posts\/16832\/revisions\/21377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/media\/19976"}],"wp:attachment":[{"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/media?parent=16832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/categories?post=16832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foru.co.id\/id\/wp-json\/wp\/v2\/tags?post=16832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}