{"id":15,"date":"2010-11-26T08:46:52","date_gmt":"2010-11-26T08:46:52","guid":{"rendered":"http:\/\/fortunepr.com\/id\/s2-umum-content\/c3-people\/values.html"},"modified":"2010-11-26T08:46:52","modified_gmt":"2010-11-26T08:46:52","slug":"values","status":"publish","type":"post","link":"https:\/\/foru.co.id\/id\/blog\/2010\/11\/26\/values\/","title":{"rendered":"FPR in the NEWS"},"content":{"rendered":"

These are some recent publications related to Fortune PR or any individuals related to us, you can browse through the news by using the article index on the right hand of this information or just by clicking the next button.<\/span><\/p>\n

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Kompas Online, Mar 26, 2011<\/h2>\n

Kenapa PR Semakin Penting?<\/span><\/p>\n

Download the news here: edukasi-kompas-com.pdf<\/a>\u00a0<\/strong><\/p>\n

JAKARTA, KOMPAS.com \u2014 Perkembangan public relations (PR) di Indonesia saat ini sangat menggembirakan. PR semakin dianggap sebagai elemen penting, khususnya dalam usaha menarik perhatian simpatisan ataupun sebagai pelengkap dunia advertising yang juga semakin maju pesat.<\/em><\/p>\n

<\/em> <\/p>\n

Hal tersebut dikatakan Indira Abidin, Managing Director PR Fortune, pada seminar bertema “Creativity in the PR World”, Jumat (25\/3\/2011) malam di Jakarta. Menurut dia, pesatnya perkembangan PR dikarenakan perkembangan media saat ini semakin banyak dan fragmentes atau bervariasi.<\/em><\/p>\n

<\/em> <\/p>\n

Advertising, misalnya, kata Indira, yang sebelumnya menjadi salah satu modal utama komunikasi dan pemasaran, saat ini menjadi semakin mahal. Selain itu, besarnya tuntutan menjadikan semuanya semakin kompetitif dan memaksa adanya model komunikasi lain, yaitu PR yang kini semakin dinamis.<\/em><\/p>\n

<\/em> <\/p>\n

Saat ini, perusahaan atau pemerintah tidak hanya berkomunikasi melalui media tradisional. Kemajuan teknologi yang semakin berkembang sangat memengaruhi efektivitas seorang PR.<\/em><\/p>\n

<\/em> <\/p>\n

“Komunikasi saat ini ada di tangan PR, yaitu bagaimana kita mampu membangun percakapan melalui sosial media,” kata Indira.<\/em><\/p>\n

<\/em> <\/p>\n

Ia menilai, konsumen kini juga kian cerdas dan semakin ingin tahu sebelum memilih sebuah produk ataupun jasa. Untuk itulah, faktor trust menjadi sangat penting pada bisnis PR.<\/em><\/p>\n

<\/em> <\/p>\n

“Dunia semakin kompetitif dan dinamis, maka yang terpenting adalah membangun kepercayaan, pemahaman, dan kedekatan. Hal-hal inilah yang tak bisa dilakukan oleh advertising karena PR membangun percakapan dan diskusi, sedangkan advertising itu sifatnya one way,” katanya.<\/em><\/p>\n

<\/em> <\/p>\n

Saat ini, pemahaman masyarakat terhadap pentingnya PR semakin meningkat. Hal itu dirasakan para praktisi PR terutama sejak era reformasi karena pertumbuhan media dan sosial media juga semakin banyak.<\/em><\/p>\n

<\/em> <\/p>\n

Meskipun begitu, lanjut Indira, tak ada satu pun praktisi atau pakar PR yang menilai dirinya sudah hebat dalam dunia PR. PR akan terus berkembang dengan cepat.<\/em><\/p>\n

<\/em> <\/p>\n

“Berkembang terus dan cepat, bahkan lebih cepat daripada buku PR itu sendiri,” ungkapnya.<\/em><\/p>\n

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ifeng.com \/ Mar 25, 2011<\/h2>\n

Worldcom\u516c\u5173\u96c6\u56e2\u4e9a\u592a\u5730\u533a\u8463\u4e8b\u4f1a\u6700\u65b0\u52a8 <\/span> <\/p>\n

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Worldcom\u516c\u5173\u96c6\u56e2\u4e8e2\u6708\u516c\u5e03\u4e86\u4e9a\u592a\u5730\u533a\u8463\u4e8b\u4f1a\u6210\u5458\u7684\u9009\u4e3e\u7ed3\u679c\u3002\u6210\u5458\u6784\u6210\uff1a\u4e9a\u592a\u533a\u7fa4\u82f1\u6c47\u96c6<\/strong>\u4e9a\u592a\u533a\u8463\u4e8b\u4f1a\u67095\u540d\u6210\u5458\uff0c\u7531\u6765\u81ea\u6fb3\u5927\u5229\u4e9aWrights \u516c\u5173\u7684Douglas Wright\u62c5\u4efb\u4e3b\u5e2d<\/a>\u3002Asia-Pacific Connections\u79c1\u4eba\u6295\u8d44\u6709\u9650\u516c\u53f8\u7684 Cindy Payne\u5c06\u62c5\u4efb\u4e0b\u5c4a\u4e3b\u5e2d\u3002\u5979\u4e5f\u5c06\u5c65\u884c\u5171\u540c\u4e3b\u5e2d\u7684\u804c\u8d23\uff0c\u534f\u52a9\u8fdb\u884c\u4f1a\u5458\u7ef4\u6301\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u5373\u5c06\u5378\u4efb\u7684\u524d\u4e3b\u5e2dTom van Blarcom (\u6765\u81eaTQPR \u6cf0\u56fd\uff0c\u66fc\u8c37)\u88ab\u9009\u4e3a\u4e3a\u5171\u540c\u4e3b\u5e2d\uff1bYuji Dave Otsuka \uff08AZ. Worldcom \u65e5\u672c\uff0c\u4e1c\u4eac\uff09\u88ab\u9009\u4e3a\u8d22\u52a1\u5b98\uff1bRosalyn Woo\uff08A-World \u54a8\u8be2\u6709\u9650\u516c\u53f8\uff0c\u9999\u6e2f\uff09\u88ab\u9009\u4e3a\u8463\u4e8b\u4f1a\u79d8\u4e66\u3002\u672c\u5c4a\u4efb\u671f\u5185\u5176\u4ed6\u533a\u57df\u804c\u4f4d\u5305\u62ec\uff1aAngela Tan (TQPR \u9a6c\u6765\u897f\u4e9a\uff0c\u79d1\u4f26\u5761)\uff0c\u4e13\u4e1a\u5f00\u53d1\uff1bMaetavarin Maneekulpan (TQPR \u6cf0\u56fd\uff0c\u66fc\u8c37)\uff0c\u77e5\u8bc6\u5206\u4eab\uff1bBonnie Zheng (\u541b\u7b56\u54a8\u8be2\uff0c\u4e0a\u6d77)\uff0c \u8425\u9500\uff1bMasahiro Sakamoto (TOCS\uff0c \u4e1c\u4eac)\uff0c IT\u4e8b\u52a1\uff1bIndira Abidin (Fortune\u516c\u5173\u6218\u7565\u6c9f\u901a\uff0c\u96c5\u52a0\u8fbe)\uff0c B2B \u4e8b\u52a1\uff1bStephanie Paul (Phillips \u96c6\u56e2\uff0c\u5e03\u91cc\u65af\u73ed)\uff0c 2011 \u5730\u533a\u4f1a\u8bae\uff1b\u4ee5\u53caLauren Zammit (Wrights\uff0c \u58a8\u5c14\u672c)\uff0cWorldcom Circuit \u6742\u5fd7\u5730\u533a\u7f16\u8f91\u3002\u53d1\u5c55\u76ee\u6807\uff1a\u5728\u672a\u676518\u4e2a\u6708\u5185\u5b9e\u73b075%\u4ee5\u4e0a\u7684\u589e\u957f<\/strong>Worldcom\u516c\u5173\u96c6\u56e2\u4e3a\u6210\u5458\u516c\u53f8\u8bbe\u5b9a\u4e86\u4e00\u4e2a\u589e\u957f\u76ee\u6807\uff1a\u5728\u672a\u676518\u4e2a\u6708\u5185\u5b9e\u73b075%\u4ee5\u4e0a\u7684\u589e\u957f\u3002Wrights\u5148\u751f\u5bf9\u8463\u4e8b\u4f1a\u7684\u65b0\u6210\u5458\u8868\u793a\u8bda\u631a\u7684\u6b22\u8fce\uff0c\u5e76\u80af\u5b9a\u4e9a\u592a\u5730\u533a\u4e3aWorldcom\u516c\u5173\u96c6\u56e2\u63d0\u4f9b\u4e86\u6700\u5927\u7684\u589e\u957f\u6f5c\u529b\u3002\u201c\u8be5\u5730\u533a\u7684\u7ecf\u6d4e\u589e\u957f\u975e\u5e38\u5feb\u901f\uff0c\u5c24\u5176\u662f\u5370\u5ea6\u548c\u4e2d\u56fd\u3002\u6211\u4eec\u671f\u5f85\u770b\u5230\u516c\u5173\u516c\u53f8\u80fd\u6709\u66f4\u5927\u5e45\u5ea6\u7684\u589e\u957f\u3002\u201d\u540c\u65f6\uff0cWrights\u5148\u751f\u8868\u793a\uff0c\u4ed6\u4eec\u5728\u6b27\u6d32\u3001\u4e2d\u4e1c\u548c\u7f8e\u6d32\u7684\u5408\u4f5c\u4f19\u4f34\u53ca\u5ba2\u6237\u90fd\u9700\u8981\u4e0e\u4e9a\u592a\u5730\u533a\u6709\u66f4\u591a\u7684\u5408\u4f5c\u3002\u800c\u8fd9\u5c06\u63a8\u8fdb\u4ed6\u4eec\u6240\u671f\u5f85\u7684\u589e\u957f\u548c\u4e9a\u592a\u8fd9\u4e00\u5730\u533a\u7684\u62db\u52df\u3002\u4ed6\u4eec\u5df2\u7ecf\u4efb\u547d\u4e86\u4e24\u540d\u6210\u5458\u6765\u5171\u540c\u5c65\u884c\u4e3b\u5e2d\u804c\u52a1\u5e76\u5206\u914d\u4e86\u4e30\u5bcc\u7684\u8d44\u6e90\u6765\u53d1\u5c55\u8fd9\u4e00\u5730\u533a\u7684\u65b0\u7684\u53ef\u505a\u4f19\u4f34\u3002\u201c\u4e9a\u592a\u5730\u533a\u6b63\u5728\u79ef\u6781\u5bfb\u627e\u5728\u81ea\u5df1\u672c\u5730\u5e02\u573a\u4e2d\u8868\u73b0\u4f18\u5f02\u7684\u4f01\u4e1a\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u5730\u56fe\u4e0a\u7684\u4e00\u4e2a\u70b9\u3002\u201dWrights\u5148\u751f\u8bf4\u9053\u3002\u5173\u4e8eWorldcom\u516c\u5173\u96c6\u56e2<\/strong><\/p>\n

Worldcom\u516c\u5173\u96c6\u56e2\u662f\u5168\u7403\u9886\u5148\u7684\u72ec\u7acb\u516c\u5173\u54a8\u8be2\u516c\u53f8\u7684\u5408\u4f5c\u4f19\u4f34\u3002\u96c6\u56e2\u6210\u7acb\u4e8e1988\u5e74\uff0c\u5e76\u5728\u5168\u740395\u4e2a\u57ce\u5e02<\/a>\u8bbe\u6709107<\/a>\u4e2a\u529e\u516c\u5ba4\u3002Worldcom\u516c\u5173\u96c6\u56e2\u81f4\u529b\u4e8e\u6ee1\u8db3\u5ba2\u6237\u9700\u6c42\u3002\u65e0\u8bba\u5ba2\u6237\u5728\u4f55\u65b9\uff0c\u53ea\u8981\u9700\u8981\u652f\u6301\uff0c\u96c6\u56e2\u5c06\u51fa\u52a8\u5b9e\u529b\u6700\u5f3a\u3001\u6700\u80fd\u5e72\u7684\u516c\u53f8\u901a\u8fc7\u6709\u6548\u7684\u6c9f\u901a\u8fc5\u901f\u53d1\u6325\u5f71\u54cd\uff0c\u7ef4\u6301\u5ba2\u6237\u4ef7\u503c\u3002Worldcom\u516c\u5173\u96c6\u56e2\u5408\u4f5c\u4f19\u4f34\u7684\u670d\u52a1\u8303\u56f4\u5305\u62ec\u56fd\u5185\u3001\u56fd\u5916\u548c\u8de8\u56fd\u5ba2\u6237\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u4e5f\u4fdd\u6301\u72ec\u7acb\u673a\u6784\u7684\u7075\u6d3b\u5ea6\u548c\u4ee5\u670d\u52a1\u5ba2\u6237\u4e3a\u5bfc\u5411\u7684\u7279\u6027\u3002\u901a\u8fc7Worldcom\u96c6\u56e2\uff0c\u5ba2\u6237\u53ea\u8981\u6709\u9700\u6c42\uff0c\u5c31\u80fd\u5f97\u5230\u4e13\u4e1a\u7684\u6c9f\u901a\u5efa\u8bae\u3002\u8fd9\u4e9b\u4e13\u4e1a\u4eba\u58eb\u4e86\u89e3\u81ea\u5df1\u6240\u5728\u5730\u533a\u7684\u8bed\u8a00\u3001\u6587\u5316\u548c\u4e60\u4fd7\u3002\u6b32\u4e86\u89e3\u66f4\u591a\u8be6\u60c5\uff0c\u8bf7\u767b\u5f55www.worldcomgroup<\/a>.com\u3002\uff08\u6d88\u606f\u6765\u6e90\uff1aworldcoME<\/a>\u516c\u5173\u96c6\u56e2\uff09<\/p>\n<\/p><\/div>\n

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Newswire Today \/ Feb 17, 2011<\/h2>\n

Worldcom Group Announces its Newly Elected Asia-Pacific Region’s Board<\/span><\/h1>\n

Download the news here: Newswire_Feb_2011.pdf<\/a>\u00a0<\/h2>\n

The Worldcom Public Relations Group, the world\u2019s largest partnership of independently owned public-relations counselling firms, announced today the election of its Asia-Pacific Region\u2019s board of directors.<\/p>\n

The group has also set a target for regional growth in membership at upwards of 75% over the next 18 months.<\/p>\n

The five-member Asia-Pacific board will be chaired by Douglas Wright of Melbourne, Australia-based Wrights PR.<\/p>\n

Wright welcomed the new board members and asserted that the Asia-Pacific Region offered the greatest growth potential for the Worldcom Public Relations Group.<\/p>\n

\u201cThe region has the greatest economic growth, particularly India and China, where we are continuing to see greater demand for public-relations firms,\u201d said Wright.<\/p>\n

\u201cMoreover, our partners and their clients in Europe, the Middle East and the Americas, are requiring more assistance from our region and, as such, will certainly be a driver for our expected growth as well as our recruitment effort in the region. We have appointed two membership co-chairs and allocated considerable resources to sourcing new partners in the region. Our region is actively seeking star performers in their own local markets, not just dots on the map.\u201d<\/p>\n

Cindy Payne of Asia-Pacific Connections Pte Ltd in Singapore was appointed chair-elect, and will also help oversee member retention as part of her duties as membership co-chair.<\/p>\n

In addition to naming Wright and Payne as the chair and chair-elect\/membership co-chair of the Asia-Pacific Region, other appointments include immediate past-chair Tom van Blarcom (TQPR Thailand, Bangkok) as membership co-chair, Yuji Dave Otsuka (AZ.Worldcom, Tokyo) as Treasurer, and Rosalyn Woo (A-World Consulting Ltd., Hong Kong) as Board Secretary.<\/p>\n

Other regional roles for the term include: Angela Tan (TQPR Malaysia, Kuala Lumpur), professional development; Maetavarin Maneekulpan (TQPR Thailand, Bangkok), knowledge sharing; Bonnie Zheng (Shanghai Glocal Strategy Consulting), marketing; Masahiro Sakamoto (TOCS, Tokyo), IT practice; Indira Abidin (Fortune PR Strategic Communications, Jakarta), B2B practice; Stephanie Paul (Phillips Group, Brisbane), 2011 regional meeting; and Lauren Zammit (Wrights, Melbourne), Worldcom Circuit magazine regional editor.<\/p>\n

About the Worldcom Public Relations Group
Worldcom Public Relations Group (worldcomgroup.com) is the world\u2019s leading partnership of independently owned public-relations counselling firms, with 107 offices in 95 cities worldwide. Established in 1988, it was formed so that the strongest, most capable independent firms could deliver immediate impact and sustained value through the intelligent use of communications \u2013 wherever in the world a client needs support. Partners serve national, international and multinational clients, whilst retaining the flexibility and client-service focus inherent in independent agencies. Through Worldcom Group, clients have on-demand access to in-depth communications expertise from professionals who understand the language, culture and customs of the geographic areas in which they operate.<\/cite><\/p>\n

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The Jakarta Post \/ Feb 5, 2011<\/h2>\n

Indira Abidin: Building a reputation and engaging stakeholders with PR<\/span>
\u00a0<\/strong><\/h2>\n

Download the news here: Indira_-_JakPost.pdf<\/a>\u00a0<\/strong><\/h2>\n

It is indeed not easy to carry forward the esteemed reputation of one\u2019s parents. That is why it took a long time for Indira Abidin to decide on joining PT Fortune Indonesia Tbk., an advertising and public relations (PR) company established by her parents, Indra and Miranti Abidin.<\/p>\n

Before graduating from the School of Economics at the University of Indonesia she worked for two years as an assistant to VP Communications at AIESEC Indonesia, which is also in the public relations and communications industry. After graduating in 1995, she went to the United States for further education.\u00a0<\/p>\n

\u201cWhen I was in Massachusetts, the United States, I was urged again to join Fortune, and in September 2001 I gave in and agreed to be appointed as corporate secretary in the company that had been established by, among others, my own father,\u201d she said. \u201cAnd I have been working here ever since,\u201d she added laughingly. Indira is the eldest of three children.<\/p>\n

Besides her interest and talent in communications, in 1999 Indira also studied at Boston University taking the International Education Development Program course and then worked as a research assistant with Boston Medical Group for almost two years.<\/p>\n

She uses her education and experience gained over all these years in working for Fortune Indonesia Tbk. A pioneer in Indonesia\u2019s advertising industry, Fortune has gained vast experience and acknowledgment from various institutions including the UN, World Bank, Indonesian government, Nestle, Honda and other multinationals, for its impactful campaigns. \u201cI cannot blame people when they treat me with less respect or think that I got my position due to my parents. But all this spurs me on to always achieve more,\u201d said Indira, whose full name is Indira Ratna Dewi Abidin.<\/p>\n

Fortune was established in 1970 by seven people, one of whom was Indra Abidin. The company has five business units: Advertising (PT Fortune Indonesia, 1970), PR (PT Fortune Pramana Rancang, 1984), exhibitions (PT Fortune Adri Cipta, 1978), travel marketing (PT Fortune Travindo, 1989) and another advertising agency (PT Pelita Alam Bahana, 1981). All these units are<\/cite><\/p>\n

under the umbrella of PT Fortune Indonesia Tbk.<\/p>\n

In Fortune Indonesia Tbk Indira indeed did not have a major role, but by dint of her talent, ideas and hard work in January 2004 she was appointed managing director of PR, a subsidiary of Fortune Indonesia Tbk that has not gone public. \u201cI\u2019m a blessed mother and wife, doing my best for my husband and daughter; a PR consultant wishing for the betterment of Indonesia; and the managing director of Fortune PR, fighting for the development of all family members at Fortune PR,\u201d said Indira, the wife of Siraj El Munir Bustami and the mother of daughter Hana Nabila.<\/p>\n

Her current position is far from comfortable because she is challenged to come up with new ideas amid tough business competition. However she proves through the creative communication programs that Fortune PR can help its clients achieve their targets. Through the program called \u201cAyo Sekolah\u201d (Let\u2019s go to school) Indira was given the Indonesia Innovative and Creative Award by the Industry Ministry, presented by the Capital Investment Coordinating Agency (BKPM) and International Business Corporation.\u00a0<\/p>\n

\u201cOf course I feel happy, but getting the award was not my goal, because being creative and innovative is part of my daily work. I work in public relations so we have to be creative and innovative for each client\u2019s job,\u201d she said.<\/p>\n

In 2010 Fortune PR, based on a survey conducted by Mix magazine was named The Best of The Best PR Agency, The Most Recommended PR Agency and The Best Target Market Insight due to its creative concepts, effective strategy, understanding its clients\u2019 business and consumers as well as its teamwork.\u00a0<\/p>\n

\u201cTo us, communications is a result-oriented business, built on the principle of employing the highest grade specialist skills to provide top performance in all aspects. We are dedicated to providing our clients with high quality service,\u201d said Indira who has 15 employees working under her.<\/p>\n

Many major companies entrust Fortune PR with their public relations work, some of which are listed on the Jakarta Stock Exchange including: PT Jasa Marga (Persero) Tbk, PT Aneka Tambang Tbk, PT Benakat Petroleum Tbk, PT Kertas Basuki Rachmat Indonesia Tbk, PT Truba Jaya Engineering Tbk, D-Link, Roche, Bayer and many more.\u00a0<\/p>\n

Recently Indira has been diligently working on PR programs that are related to corporate social responsibility (CSR).\u00a0<\/p>\n

The latest one is Klik Hati (Click your heart) for pharmaceutical company PT Merck Tbk. The pharmaceutical company is aware of the importance of CSR and the company\u2019s concern, care and contribution to its environment and the surrounding communities.\u00a0<\/p>\n

Celebrating its anniversary of 40 years\u2019 existence in Indonesia the company, headquartered in Germany, also launched a number of programs to boost social concern on Facebook and Twitter.<\/p>\n

Through the company\u2019s Klik Hati Award it shows appreciation for individuals or communities engaged in humanitarian work via the social media. \u201cWith their consistent efforts they have had an expansive impact and have become an inspiration for many people,\u201d said Indira.<\/p>\n

There are many PR consultants in Indonesia, both old and new faces. But Fortune PR, commented Indira, is supported by highly professional and experienced staff specializing in PR.\u00a0<\/p>\n

Fortune PR Indonesia also has an international network, and is a part of WorldCom Public Relations Group, which is an association of PR firms with a network on all continents. Fortune PR also collaborates with Ketchum and Citigate-Dewe Rogerson in handling various clients in Indonesia. \u201cBut of course creativity and client satisfaction is the key to our company\u2019s success,\u201d said Indira.<\/cite><\/p>\n

Background<\/p>\n

Name: Indira Abidin<\/p>\n

Education<\/p>\n

1999 \u2014 2001: M.Ed, International Education Development Program, Boston University
1995: International Business, Sophia University
1988 \u2014 1995: SE, Economics, University of Indonesia
Class of 1985: St. Theresia (High School), Jakarta\u00a0<\/p>\n

Experience<\/p>\n

Oct. 2008 \u2014 Present: President Director CIA \u2014 Creating Indonesia\u2019s Abundance \u2014\u00a0
PT Cipta Indonesia Abadi
Jan. 2004 \u2014 Present: Managing Director and PR Consultant at PT Fortune PR\u00a0
Sept. 2001 \u2014 Present: Corporate Secretary PT Fortune Indonesia Tbk
Jan. 2000 \u2014 Sept. 2001: Research Assistant Boston Medical Group
1991 \u2014 1993: Assistant to VP Communications AIESEC Indonesia<\/cite><\/p>\n

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Wanita Indonesia \/ January 30, 2011<\/span><\/p>\n

Indira Abidin: Menari di Lantai Kreativitas<\/span><\/p>\n

Download the news here: Indira_AbidinMenari_di_Lantai_Kreativitas.pdf<\/a>\u00a0<\/span><\/p>\n

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Duduk di sudut sebuah kafe di plasa senayan sembari menunggu klien untuk rapat kerja berikutnya, Indira Abidin sibuk dengan laptop membereskan beberapa urusan disana.
Tugas utama sebagai seorang managing director dan PR consultant di Fortune Indonesia membuat ibu satu anak ini sangat sibuk. Apalagi dengan tambahan jadwal sebagai dosen dan pembicara diberbagai pelatihan bisnis. Karena sudah menjadi pilihan hidupnya, ia menikmati betul profesi itu. Ia bagaikan penari yang menari-nari di lantai di lantai krativitas, demi memuaskan kliennya dan berkontribusi ditengah masyarakat dengan karya-karyanya.
Target pribadi dalam bekerja
Indira berusia 41 tahun seperti perusahaannya yang tahun ini berusia 40 tahun. Inidira baru saja merasakan memulai kehidupan, meremajakan semangat, sehingga lebih baik dan lebih muda. Semangatnya itu ia gunakan untuk mentenagai kepemimpinannya untuk memajukan para stafnya.
Di fortune Indonesia keberadaan divisinya \u2013 public relation (pr)- dibangun untuk kemudian bersinergi dengan divisi periklanan. “Klien tidak Cuma butuh advertising. Mereka butuh reputasi, kepercayaan masyarakat. Itu tidak bisa advertising itu tugas PR. Apalagi ketika krisis tahun 1998, Fortune Grup harus memiliki Fortune PR, spesialisasi PR, maka berkembanglah. Advertising dan PR sudah menjadi satu kesatuan bersinergi menjadi suatu poros”, tutur Indira mengenai posisi perannya.
Indira merancang target pribadi dalam bekerja. “Menjadikan perusahaan bisa meningkatkan kesejahteraan bangsa”. Luar biasa ia memberikan pemaknaan pada pekerjaannya. Menurutnya prospek indutri periklanan itu sangat tinggi. Untuk mengikuti jejak Indira di dunianya mesti belajar kreatif, melatih kewirausahaan, dan menjaga perilaku. “karena sepintar apapun kalau perilaku tidak oke bisa menghambat sukses” katanya.
Satu lagi pesannya buat yang masih sekolah atau kuliah. “Dikampus ikuti organisasi apapun, jangan Cuma belajar. Ibu saya mengajari saya untuk ikut aktif mengikuti organisasi mahasiswa. Sehingga begitu bergabung, sebagai PR tidak kaget lagi, sudah bisa kerja macam-macam dibawah bimbingan pimpinan..” Kenang Indira.
Menurutnya, bekerja bekerja diperusahaan manapun, kuncinya adalah professional. “Kalau ada orang mendapat kesempatan, mendapat fasilitas, tapi berlaku tidak profesionalsayang sekali jadinya ia nggak belajar apa-apa, nggak belajar banyak ” kata Indira, benar. Berbicaralah melalui reputasi karena reputasi tidak akan pernah menipu.
Gairah membantu orang
Sebelumnya indira tidak pernah bekerja di PR. Dia dulu lulusan Fakultas Ekonomi Unoversitas Indonesia, kemudian bekerja di bank. “Tapi, saya kok nggak happy” kata Indira. Tahun 1997, Indira menuntut ilmu ke AS, sebuah proses menemukan apa sebetulnya yang ia mau. Kembali dari sana ia teriam tawaran dari Fortune Indonesia. Ternyata klik dengan apa yang ia cari.
“Saya merasa sudah menemukan yang pas. Dan saya ma uterus belajar untuk mengenali dunia ini dengan lebih baik”.
Memasuki dunia Fortune, gairahnya berlompatan. Bertambah yakinlah ia dengan pilihan hidupnya. Bersama tim Indira melakukan berbagai kampanye, membantu anak-anak sekolah, bekerja sama dengan Bank Dunia dan Departemen Pendidikan Nasional.
Ia menangis mengetahui, ternyata banyak anak di negeri ini tidak bisa sekolah. Dan ini mendorongnya untuk belajar banyak. Ia belajar mengenai pendidikan public. Ia juga melakukan kampanye mengenai program kesejahteraan masyarakat. Indira focus pada pembangunan di Negara berkembang. Dengan pekerjaannya itu, menggandeng perusahaan-perusahaan yang memanfaatkan jasanya, Indira menyentuh banyak hati yang membutuhkan banyak bantuan.
Kelas 6 SD, Berangkat Sendiri Ke Inggris
Indira ditempa orang tuanya sejak kecil. Ketika masa sekolah. Memasuki musim liburan, Indira mengisi waktu dengan menjadi penjaga took buku, dan tukang kliping di sebuah penerbitan. Bahkan ketika kelas 6 SD, ketika liburan sekolah, oleh orang tuanya, ia dikirim sendirian ke inggris untuk belajar bahasa inggris.
“saya berangkat sendiri, belajar multicultural”, kenangnya.
Di sana, ia bosan belajar di level kelas 6, kemudian pindah ke kelas level usia 16 tahun. “Karena di rumah, saya sudah diajari kata per kata (bahasa inggris), lalu kemudian dilanjutkan di sekolah”.
Sejak kecil, Indira juga sudah terpapar pembicaraan PR dan advertising di meja makan, sehingga dunia itu buatnya seperti sudah mengelupas di luar kepala. Karier yang ia tekuni sekarang, berada di wilayah yang sama yang ditekuni Ibu-Bapaknya. Sepertinya, ia meneruskan warisan keilmuwan dan memodifikasinya sesuai zaman generasinya. <\/p>\n

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Di Masa Depan orang Peduli pada Tanggung Jawab Sosial
Indira menikah dengan seorang pengacara. Ia bercerita, anaknya ketika tes bakat melalui sidik jari, tak jauh dari bidang-bidang yang digelutinya dan suaminya.
“Bakatnya antara PR dan pengacara”, Kata Indira. Anak semata wayangnya itu adalah hadiah dari Tuhan yang sekian thun ia rindukan. Sekian tahun penuh ujian kesabaran, bolak-balik dari dokter ke dokter, mengikuti macam-macam program supaya cepat hamil.
“Saya berusaha bersyukur sehingga selalu happy. Suaty hari, saya lagi liburan, tidak meniatkan hal itu (untuk hamil), nggak usaha justru jadi, Alhamdulillah,” cerita Indira.
Rupanya ia hanya butuh berserah dirim dan bila waktunya tiba, Tuhan mengabulkan harapannya. Kakeknya dulu bekerja di UNICEF. Darinya, Indira mendapat semangat bagaimana membuat brand yang dijualnya selalu segar, selalu menarik, tidak pernah tua.
Di masa depan, orang peduli pada moral, tanggung jawab social, berkontribusi pada masyarakat, bagaimana menciptakan brand yang bertanggung jawab, peduli benar dan membawa manfaat pada orang.
Menciptakan nilai-nil;ai lebih baik, membuat yang tidak pintar jadi pintar. Menanamkan nilai-nilai bagaimana menjadi orang tua yang baik, menanamkan etos kerja, disiplin.
“ini semua bisa membawa kekayaan tinggi sekali pada brand. Retail mengikuti. Semua itu adalah jawaban atas pertanyaan kreatif itu harus bagaimana”, kata Indira.<\/p>\n